• 设计说明：宝鸡资讯网
• 网址：宝鸡资讯网
• 宝鸡资讯网是宝鸡电视台主办，宝鸡地区互联网新闻信息服务和视听节目服务门户网站。
• 时间：2009年12月

1) Corporate Identity: Corporate Information (for site development):
Company Name (Legal)
Company Name (Branding)
Company Tag Line:
Company Phone Number
Company Fax Number
Address:
Other contact information
Business hours of operation (store hours / when phones will be answered, if relevant)

公司标识：站点开发所需要的公司信息，包括

公司名称（商标和品牌）
口号
电话传真
地址等联系方式
工作时间

2) Domain Names and Hosting:
Main Domain Name:
What other domain names do you own?
Do you have web hosting? If so, what type (IIS, Apache?)

域名、主机、IIS 还是 apache

3) Briefly describe what your company does:

公司主要描述

4) Adjectives: Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance

This information is used to get a sense for design, and to help in SEO

描述公司的5个关键词，有助于设计和SEO

5) Competitors: Are there any websites that you would consider your “competition”? Feel free to provide more information on how they are your “competition”, but, at minimum, provide for each competitor, include the company name, web address, and a list of “keyterms” that describe what they do and/or sell.

In addition to getting a good look at what key terms they may be targeting, I take a look at these sites to get an idea of the features they may need, target audiences we should be considering, and what the competition will be like in terms of SEO

竞争者的信息和网站，注意他们的SEO关键字

6) Favorite Sites: Please list 5 websites you like. Include the URL, what you like about each site, and what you would improve upon.

These sites don’t have to be in the same business realm. By getting sites they like, i get a good feeling for their design sense. By finding out what they would improve upon, you learn alot more about what they are looking for in their site.

让用户列出5个喜欢的站点

7) Least favorite sites: Please list 5 websites you don’t like, Include the URL. What don’t you like about these sites? What redeeming qualities to they have?

The pitfalls they list tells you what you need to avoid. Though redeeming qualities are rarely included when clients fill out this list, I get a good sense of what they like when they do answer that question. I usually find that the redeeming qualities from this answer helps me understand better their answer to question 6 above.

列出5个厌恶的站点

Products / Services: List the top ten products / services you provide

This should be redundant to the answer of question 5. If it’s not, I usually have to do some business development with the client to get them to focus the purpose of their site. I ask this question this way as well because I don’t want to start developing a site for a client if they haven’t finished developing their business strategy.

列出产品、服务的名称，来访者浏览我们的网站上可以得到什么好处

9) Selling points: Tell us why you, your products or your services are better than your competition (both online competitors from question 3, and offline competition)

卖点！和竞争者的区别、特色何在？

10) User goals: Why do you think people will visit your site? When people don’t know you exist, why would they find you or happen upon your site? Why would they come back? If they do know you, why would they take the time to visit your site?

Most clients think users will just come to their site. This question helps them focus on why an average Jane or John Doe may end up on their site. Many brochure sites get most of their visits from people looking for an address or phone number. You can create a one page website for that. This helps the client focus on what the site’s real goals should be.

用户需求：用户为什么访问我们的网站？用户怎么知道我们的网站？下次还会再来吗？网站能够提供什么信息、服务给用户？

11) Target Audience: What types of visitors do you want to get? Who is your target audience? (age, education, and other demographics? Job status? Economic status? Role in the community?) Describe your “average” visitor as best you can.

The layout targeting a Japanese middle school students will be very different from a site targeting rural agricultural workers or British graduate school applicants. Knowing your target audience, their culture, their technical savvy, and their internet expectations can help you design your page in terms of look and feel and help you determine site functionality and user experience design

目标客户：目标客户是什么类型的群体？年龄、教育、地区等。尽量描述我们的客户

12) Secondary Audience: What other visitors is your site going to get? Job seekers? Board members?

This helps me determine what additional pages to include in a site. Your client may be a sole proprietor, but they may want to hire, incorporate and/or get venture capital funding. Making sure your site can grow to accommodate future features is important. Thinking about those potential features before beginning the design process give you an added edge.

还有哪些用户会访问我们的站点，找工作的？

13) Technical: How technically savvy is your average visitor?

用户的计算机使用水平

14) Accessibility & Usability: Will web visitors have any special needs? (eyesight, language, mobility, reading level?)

易用性：语言、手机版、阅读水平等

15) Site Purpose: What do you want the visitor in question 11 (and 12) to do when they get to your site? What are your goals for the web site in terms of visitor actions? What do you think your site visitor should accomplish on your site?

站点的目的

16) Site Goals: What are your goals for the web site in terms of you company goals? How is your site supposed to help your business? What is the purpose of your site?

目标

17) Site Analytics: What are your goals for the web site in terms of popularity and virality? What type of exposure do you anticipate your website, when “successful” should achieve?

This question has dual purposes: The first is to help set numeric goals for the site that can be tested with common analytics. The second is to guage the sense of reality of the client: if they expect to reach 1,000,000 page views their first month, they’ll let you know their expectations via this question. This is the time to take some sense into them so they aren’t disappointed and don’t set their expectations too high

站点分析：关键字强度、密度分析。“站点成功”的标准是什么 ？

18) Site Features: What features do you think your website should include? (calendar, forum, login, price comparison chart, contact form, anything?)
For each feature, please state the goal of said feature.

Some clients want the moon. By stating the goal of each feature, they may realize they don’t need the moon. Other clients have no clue what is available to them. They never ask for a contact form at the initial contact, but i have yet to have a sole proprietor client who doesn’t want a contact form after reading this questionnaire they just never thought of it. This question helps define which features are necessary even if they weren’t originally thought of, and which ones sounded good originally, but really won’t help.

站点功能设计：是否有日程管理、论坛、登录、价格比较、在线联系方式等

19) Site No Nos: Do you have any definite remarks on what you DON’T want to have on your website? (Flash, splash page, the color pink?) Sharing why you don’t want a feature will help me get an understanding of your user experience tastes, so feel free to elaborate.

This question is really helpful as is. Adding the examples has helped me explain against the dreaded splash page.

不想要什么：比如不想要flash，不想要粉红色等

20) Other: Anything else I should know?

用户的其它想法

21) Product Manager: Company Contact(s) Information for web decisions:

Primary Contact Name:
Contact Email Address:
Contact Phone:

Secondary Contact Name:
Contact Email Address:
Contact Phone:

Other contact information

站点管理员联系方式

22) Billing Contact: Company contact information for Contracts & Billing:

Name:
Department:
Address:
Phone:
Fax:
Email:
Other contact information

Always know who is going to pay you before you start working

银行账号、在线付款地址等信息

via http://www.evotech.net/blog/2009/04/22-web-client-ued-questions/

• 设计说明：软件界面设计
• 时间：2009年03月

• 设计说明：扬州市民卡网站
• 时间：2008年03月

• 设计说明：绿草坪家装公司（设计草图）
• 时间：2007年05月

• 设计说明：诗爱蛋糕网
• 时间：2009年04月

• 设计说明：Travelgeek 站点设计
• 时间：2009年03月

• 设计说明：用于某政府部门的小型OA系统界面
• 时间：2009年11月

• 设计说明：ubuntu 博客
• 时间：2008年11月

为什么要放Flash？

好看。这是绝大部分客户的感受，对他们来说看到一些“能动”的东西在屏幕上走来走去，是一件很神奇的事情。国内对Flash的应用大多还是停留在 2D动画编辑的阶段，和 gif 不同，后者只能有 256 色，并且不能方便地进行鼠标、键盘等的事件处理。我不是说网站不能放flash，我只是很奇怪，为什么那么得必须。

网站放Flash应该避免出现的几个问题

flash导航菜单

用flash做站点主导航、菜单是一件很愚蠢的事情。搜索引擎根本没办法抓取，对搜索引擎来说，你的站点就是一张首页而已。除了新浪等少数网站是用户在地址栏敲出来以外，有几个网站的访问者是输域名进来的呢？对一个站点来说，80-90%以上的用户都是通过链接和搜索引擎进来的。用flash做导航等于归隐山林。

网站介绍

和前面的理由类似，对搜索引擎来说，flash 就是一个黑洞，它们没办法知道你的网站是干什么的。漂亮的网站介绍动画只是你自己看着过瘾，有多少用户放着迪斯尼几千万美金做的电影不看而来“欣赏”您网站的动画设计呢？不管画面多么精美，一段时间之后，用户就会厌倦。

flash优化问题

国内大部分 flasher 可能都不知道 flash 中图片是可以压缩的，大部分人只是直接把photoshop中做好的图片导入flash，而不是直接在 flash 里画，矢量文件的尺寸要小得多。导入的时候，尽量在 ps 或者 fw 中压缩好再导入。导出的时候，可以根据视觉效果选择 png 压缩或者 jpg压缩。（这就是为什么有些flash 看起来脏兮兮的原因！）而另外一些人正好相反，类似阴影这些矢量图型的噩梦也直接在 flash 里生成，为了这一个flash，用户可怜的cpu直接被占满。另外，flash 的面积对 cpu 的影响也很大，因为矢量软件是实时计算出来的图型，然后再画出来的。

html 中如何嵌入flash

很遗憾。直接嵌入Flash还要保证 跨浏览器和W3C 的网页验证几乎是不可能的。你应该使用 swfobject，用javascript 的办法嵌入flash。这样做还有另外一个好处就是，你可以让flash最后下载，而不是让用户绝望地等待。swfobject 还可以方便地在 javascript 和 flash 直接传递参数。

flash透明的问题

flash player 的背景透明（wmode=transparency）在 *nix 的世界是无效的。（我还不能确认最新的 flash player 能不能在 linux 下透明，至少2009年底以前不行）何况即使是透明，有些时候也会盖住下面的 htm，从而使用户无法点击下面的 html 链接。

flash没有前进后退功能

和使用 windows 的感受一样，你可能隐约知道发生了什么，但根本不知道为什么，以及怎么发生的这一切。

flash更像一个广告

动来动去的东西总是能引起用户的注意，但如果全屏幕都在闪来闪去，那还有什么意义？

flash中的字体问题

默认flash 是把文字输出成 类似 postscript 这样的矢量图型的，文字较大的时候，加入防锯齿（anti-alias）是件好事，会让字体边缘看起来更柔和。但12px的时候就会显得很脏。这时候，你应该选择 使用系统字体，好处就是小字体很清楚，坏处就是，非中文 windows 的系统是没有 宋体、黑体和雅黑 这些字体的，也就是说非中文系统看不到字，而*nix世界的字体看起来也怪怪的。

flash会破坏站点代码结构以及不那么的SEO

这和整个网页都是图片的道理类似。

flash的修改是件麻烦事

和 html css javascript php 等文本代码不同，.swf 是不能直接修改的，任何改动都必须在原 .fla 中进行。这就是我们每次把 fla 文件也上传到客户网站上的原因，时间一久，谁还记得那些源文件在哪里？即便如此，修改也就是一件很花时间的事情。

flash的下载速度

flash 一般都不会太小，对低带宽的用户来说，你连选择的权利都没给。

小结

我们不反对用Flash，我们只是希望能够在恰当的时机去使用以及正确地使用。比如小广告、企业形象宣传、统计数据等等。多一些 action script 少一些莫名其妙、幼稚地闪来闪去，我相信，被Adobe 收购的 flash 还能走很远。